Author Archive: Johanna Miller

March 15, 2012: SXSW Recap: Content for a Cause

Posted by Johanna Miller at 3:59 PM
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I had the pleasure of attending my third consecutive SXSW Interactive conference this past week. I attended sessions that were both educational and thought provoking. In this post I've included a few actionable tips and insights from my favorite...
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February 23, 2012: The pros and cons of a growing fad

Posted by Johanna Miller at 1:52 PM
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    The email marketer is challenged with finding a way to stand out in a sea of competing forces daily. Over the past year, the fad of using special characters within the inbox has begun to grow. This post...
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October 28, 2011: Holiday Inbox Planning?

Posted by Johanna Miller at 9:49 AM
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From: Overstock.com Subject Line: Johanna, Make Sure You Get Your Omail Date: Thursday, October 27, 2011 For the marketer in most of us, planning for the holiday season began many moons ago, but now some of the planning is finally...
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December 17, 2009: Urgency in the Inbox

Posted by Johanna Miller at 3:59 PM
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From: Harry & David Subject Lines: 1.) FREE as FREE Can Be: Christmas Delivery for ALL Gifts + Bonus Offer Inside! 2.) JOHANNA, We'll give you FREE Christmas Delivery + 20% OFF Fruit-of-the-Month Club gifts! Date: Wednesday, December 16, 2009...
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November 5, 2009: Gift Finder to the Rescue

Posted by Johanna Miller at 3:51 PM
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From: Cubs.com Shop Subject Line: Get started early! Shop our Gift Finder Date: Tuesday, November 3, 2009 During baseball season Cubs.com will send quite a few emails to allow the ultimate fan the opportunity to purchase apparel, tickets and...
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