Author Archive: Jeannine Veloce

August 11, 2011: Snail-mail or E-mail?

Posted by Jeannine Veloce at 6:29 AM
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I recently received this email from The Limited; Snail-mail or email? I love it!! First of all, I do receive BOTH email and direct mail pieces from The Limited - so they targeted me well. Second, they are giving me...
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August 11, 2011: NYC Fashion Night Out - Preview!

Posted by Jeannine Veloce at 6:22 AM
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About a year ago I wrote a blog showcasing some of the retailers that promote NYC's Fashion Night Out: Jeannine Veloce NSM Blog. Well I am happy to see that some retailers (including New York & Company) - have already...
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July 25, 2011: Cyber Monday... in July

Posted by Jeannine Veloce at 11:46 AM
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I first opened up this Sears email due to the subject line; Attention humans: Save up to 15% thru tomorrow. Last chance till November.  Once I opened up the campaign, I realized this was a Cyber Monday email.  Cyber Monday...
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July 7, 2011: Zappos - Help Others!

Posted by Jeannine Veloce at 7:22 AM
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I have been a Zappos.com email subscriber for years now, but it wasn't until I read 'Delivering Happiness' by Tony Hsieh that I started to pay more attention to their email campaigns. I made my first purchase on Zappos.com...
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November 12, 2010: Bloomingdales.. T.M.I ?

Posted by Jeannine Veloce at 8:49 AM
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Today I received a reminder from Bloomingdale's to shop their Friends and Family sale, there was also an offer for a 'Splurge Card'. As I kept scrolling I realized I had WAY too much information all in one email.The...
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November 9, 2010: Make A Wish! (Retail Therapy Session 3 - Wish Lists)

Posted by Jeannine Veloce at 8:15 AM
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People are busy, and unfortunately the holiday's for some are a much more stressful time than a happy one. Between balancing work, shopping and cooking, it would be nice if someone were to just tell you exactly what they...
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September 24, 2010: 'Birthday Happy..'

Posted by Jeannine Veloce at 8:44 AM
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From: Banana Republic Subject Line: Happy Birthday to us! Celebrate with up to 30% off + free shipping!Banana Republic has sent me an email everyday this week telling me it is their birthday. I received an email on September...
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September 20, 2010: Third Time's A Charm?

Posted by Jeannine Veloce at 7:37 AM
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From: BlueflySubject Line: Today Only! Clearance Sale - Extra 20% Off All Sale Items - Now Up to 80% Off!Date: Sunday, September 19, 2010While I do enjoy shopping on Bluefly.com, I received three of the same emails in a...
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September 8, 2010: Fashion's Night Out 2010

Posted by Jeannine Veloce at 7:22 AM
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How many of you have received emails from retailers in the past month or so promoting their Fashion Night Out?? Fashion Night Out kicks off New York's fashion week - and is now spanning the globe with events from Brooklyn...
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August 26, 2010: Retail Therapy - Session 2 (Subject Line Testing)

Posted by Jeannine Veloce at 7:45 AM
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Unless you have a highly engaged and active consumer, usually the best way to get a person to open your email is through the subject line. While some say that the 'From Address' is also a factor, I have seen...
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July 28, 2010: TGIW !

Posted by Jeannine Veloce at 10:55 AM
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From: Banana RepublicSubject Line: TGIW. 40% off two items--today only. Plus get free shipping!Date: Wednesday, July 28, 2010I love this subject line! Mainly because of the 'TGIW', not even because of the amazing offer of 40% off. I think...
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July 23, 2010: Retail Therapy - Session 1 (Welcome Programs)

Posted by Jeannine Veloce at 6:25 AM
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Over the course of my career I have acquired a great deal of information regarding the retail industry by both conducting my own research and learning from the various retail clients I have had the opportunity to work with. (OR...
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