Author Archive: Janine Nowack

February 29, 2012: 7 Strategies for Success Learned from the Email Evolution Conference

Posted by Janine Nowack at 3:53 PM
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The EEC and DMA hosted a jam packed three days of learning and networking last week. There were so many industry experts and case studies, it was hard to narrow it down, but here are my top takeaways from the...
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August 2, 2011: Kick your transactional emails up a notch

Posted by Janine Nowack at 2:30 PM
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There is so much opportunity for companies to augment their transactional emails.  1/3 of the space can be used for promotional messaging and companies just aren't taking advantage of it.  This is big revenue potential that companies are leaving on...
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