Author Archive: Heather Blank

January 10, 2012: In 2012, Data Integration Makes Marketing More Personal, Targeted and Relevant

Posted by Heather Blank at 1:55 PM
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Please note: This article originally ran in ClickZ The year 2012 is only a few days old, but we can see already that this is the year when the innovations from  recent years become the game-changers that marketers have been waiting for,...
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November 22, 2011: 3 Top Tips for Marketers this Holiday Season

Posted by Heather Blank at 4:36 PM
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As we celebrate Thanksgiving this week, retailers will be gearing up for the biggest shopping days of the year - Black Friday and Cyber Monday. And then before we know it, the 2011 holiday shopping season will be in full...
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December 23, 2009: If Your Customers Have Money to Burn... Tell Them!

Posted by Heather Blank at 1:03 PM
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From: Bluefly Subject Line: You Have Credit In Your Account + EXTRA 15% OFF Everything! Date: Monday, December 14, 2009 Free money at the holidays! Who doesn't love that? Right in the middle of my holiday shopping frenzy, I...
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December 7, 2009: Deal of the Day Is Great - But Not For Everyone!

Posted by Heather Blank at 10:33 AM
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From: Epson Subject Line: Epson Daily Deal: 50% off Specialty Paper Today Only Date: Thursday, December 3, 2009 First off, let me say hello" to everyone. I am a long-time reader, and now a first-time blogger. The Responsys Strategic...
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