Author Archive: Greta MacDonald

February 5, 2010: Bonus Where?

Posted by Greta MacDonald at 4:43 PM
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From: Clinique Subject Line: Clinique Bonus at Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers! Date: Friday, February 5, 2010 From: Clinique Date: Friday, February 5, 2010 Landing pages are often overlooked in email marketing, but...
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December 21, 2009: Cross Channel Campaign - Almost There!

Posted by Greta MacDonald at 11:50 AM
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From: Victoria's Secret Subject Line: Our Way of Saying Thank You: Special In-Store Offers. Date: Wednesday, November 25, 2009 From: Victoria's Secret - Facebook Date: Wednesday, November 25, 2009 From: Victoria's Secret - SMS Date: Friday, November 27, 2009...
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December 14, 2009: Make it Easy to Subscribe!

Posted by Greta MacDonald at 3:23 PM
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From: Enterprise Date: Thursday, December 10, 2009 I have a plea to all email marketers of the world - make it easy for people to opt in to your email marketing programs. I recently began signing up for the...
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