Author Archive: Darrah MacLean

November 11, 2010: Get your boots (with the fur).

Posted by Darrah MacLean at 2:24 PM
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From: PiperlimeSubject Line: Get your boots (with the fur).Date: Tuesday, November 9, 2010If you don't know what this email and the song "Low" by Flo Rida have in common, you gotta download it. The subject line literally made me...
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November 10, 2010: I heart a little animation...

Posted by Darrah MacLean at 2:51 PM
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When I'm feeling a little uninspired or simply want to procrastinate in my writing just a little bit longer, I like to get lost on the web. I find that it gives me fresh ideas and opens my mind to...
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October 18, 2010: Anthropologie Hits the Streets

Posted by Darrah MacLean at 11:36 AM
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From: AnthropologieSubject Line: Outfits, on film. Date: Tuesday, October 12, 2010If you haven't see it yet, check out the homepage on Anthropologie.com. It's simply brilliant. Rather than just put up a slideshow of their fave looks for fall, they...
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April 12, 2010: We've Got Your Number...

Posted by Darrah MacLean at 9:45 AM
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When your inbox is as crowded as mine, skimming subject lines is truly a survival tactic. I'd be buried in emails otherwise. That's why I dig this subject line. It's clever and fun and it had me at hello. ...
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March 23, 2010: Read It Now: Retail Email Unsubscribe Benchmark Study 2010

Posted by Darrah MacLean at 2:55 PM
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Did you know that more and more retailers are simply clicking the Spam button to unsubscribe from email lists? Not a good trend for the health of our email programs, by any means. So what's a retailer to do? Read...
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March 23, 2010: A Fresh Take on Email Design

Posted by Darrah MacLean at 8:59 AM
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From: AnthropologieSubject Line: Rooms with a viewDate: Saturday, March 20, 2010Leave it to Anthropologie to come up with this quirky, fresh and unexpected design. It's like a breath of fresh spring air delivered directly to my inbox. I absolutely...
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March 19, 2010: Clearing the Air

Posted by Darrah MacLean at 9:37 AM
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From: Virgin AmericaSubject Line: Clarification: Next Up: Orlando! LAX from $149* and SF from $199*Date: Thursday, March 18, 2010Interesting turn of events after I posted yesterday's blog about Virgin America. I got a second email a few hours later....
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March 18, 2010: Next Up: Virgin America

Posted by Darrah MacLean at 10:36 AM
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From: Virgin AmericaSubject Line: Next up: OrlandoDate: Thursday, March 18, 2010There are so many things I love about this email. Let's start with the subject line, Next up: Orlando. In just three words, Virgin America has told me that...
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February 8, 2010: No Buttons for You

Posted by Darrah MacLean at 10:53 AM
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From: MobileMeSubject Line: MobileMe account notice: update your credit cardDate: Monday, February 8, 2010Technology is not my friend today. It all started at 6:30 a.m. with this email from Apple MobileMe. Apparently, my credit card on file had expired,...
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January 20, 2010: I Resolve to Love Kate Spade.

Posted by Darrah MacLean at 7:48 AM
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From: kate spadeSubject Line: i resolve to wear out my passportDate: Thursday, January 7, 2010From: kate spadeSubject Line: i resolve to sing in the rainDate: Thursday, January 14, 2010Simple, clean and fresh. What a perfect way to start off...
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January 11, 2010: Social Takes Center Stage. Sort Of.

Posted by Darrah MacLean at 9:43 AM
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From: west elmSubject Line: Get exclusive west elm offers on Facebook and TwitterDate: Saturday, January 9, 2010Although this email was sent on Saturday, which according to The Retail Email Blog is the least popular day of the week to...
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January 4, 2010: Putting Tweets in Emails

Posted by Darrah MacLean at 1:26 PM
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From: ZapposSubject Line: Toast The New Year With A New You! Plus, Get Free ShippingDate: Monday, January 4, 2009Thanks to the social revolution of 2009, Facebook, Twitter and/or YouTube buttons have become fixtures in the footer or top nav...
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December 15, 2009: 'Tis the Season for a Site Launch?

Posted by Darrah MacLean at 9:19 AM
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From: StaplesSubject Line: Check out our new look!Date: Monday, December 14, 2009I just can't decide if the timing on this email was a hit or a miss. On the one hand, it offers a break from all the holiday...
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December 8, 2009: Tweet Your Sins

Posted by Darrah MacLean at 4:40 PM
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From: MGM GrandSubject Line: Tweet your sins for a free night at MGM GrandDate: October 28, 2009Been meaning to blog about this one since... October 28. Don't let my tardiness in posting it tarnish the brilliance behind the idea....
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December 2, 2009: Can You Read This?

Posted by Darrah MacLean at 9:04 AM
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From: MAC Cosmetics OnlineSubject Line: Holiday gets naughty in The Baroque BoudoirPreheader: Free Standard Shipping with any Purchase. Use Code BAROQUEDate: November 24, 2009In keeping with my current passion for preheaders, I've decided to start including the preheader copy...
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November 30, 2009: Clever Copy in Small Packages

Posted by Darrah MacLean at 6:36 AM
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From: Crate and BarrelSubject Line: Santa's helpers are here with Free Shipping. See details...Date: November 16Yes, this email is a few weeks old, which makes it practically ancient considering how many emails are out there about Black Friday and...
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November 19, 2009: The Retail Email Guide to Multichannel Engagment

Posted by Darrah MacLean at 3:22 PM
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Subject Line: Read the Research ReportFrom: Smith-Harmon, a Responsys CompanyDate: November 19. 2009As the number of marketing channels continues to grow, integrating campaigns across those channels becomes even more important-especially if you want to have significant reach and impact. Chad...
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October 9, 2009: Aaaah. Anthropologie.

Posted by Darrah MacLean at 7:34 AM
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From: AnthropologieSubject Line: It must be October.Date: October 1It must be October. What a clever subject line. It's so simple, so relevant, and so unique. I've been meaning to blog about this email for a week now!  I know...
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October 1, 2009: An Email That's Sheer Bliss

Posted by Darrah MacLean at 4:56 PM
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From: Bliss Subject Line: a gift from the 'youth' fairyDate: September 30In recent months, I hadn't been in love with Bliss marketing stuff like I used to be. Until, I got this email. My love affair is rekindled. Eternally...
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September 30, 2009: Enter to Win... Psyche!

Posted by Darrah MacLean at 4:09 PM
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From: JCrewSubject Line: Want to win an NYC trip for two?Date: September 29Want to win an NYC trip for two? Heck, yeah! I was pretty stoked to see that subject line waiting for me in my inbox yesterday, excited...
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September 29, 2009: Glamour is Contagious. Share with Friends.

Posted by Darrah MacLean at 1:58 PM
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From: The Zoe ReportSubject Line: Ain't No Jeans Wide EnoughDate: September 28I am an admitted Rachel Zoe Project addict. I can't get enough of the fashion antics and celeb appearances. If you haven't seen this decadent indulgence, check it...
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September 28, 2009: She's Got Designer Eyes

Posted by Darrah MacLean at 9:57 AM
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I've always been blown away by the way designers bring copy to life. The way they think is completely different than how I think. I think in black-and-white word docs; they think in color, color, color. Bringing these two...
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September 25, 2009: An Email Fashioned to Perfection

Posted by Darrah MacLean at 8:34 AM
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From: Saks Fifth AvenueSubject Line: Harper's Bazaar picks Spring's best only at SaksDate: September 23On the heels of Fashion Week, this email couldn't be more perfectly timed or perfectly designed. I love that they avoided the boxy grid and...
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September 23, 2009: These Boots are Made for Walking

Posted by Darrah MacLean at 12:01 PM
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From: Saks Fifth Avenue Subject Line: Boots, Boots,and more Boots Date: September 19 From: Piperlime Subject Line: The season's"it" boot + the top 10 fall trends Date: September 15 From: NordstromSubject Line: Hot Boots Under $100 | Last Chance...
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September 22, 2009: Battle of the Super Model(quins)

Posted by Darrah MacLean at 8:17 AM
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From: Old NavySubject Line: Fall Forecast: New Fashions Starting at $15, Plus Save 20%Date: September 13From: Victoria's SecretSubject Line: New! The Ruched Convertible Dress, 10+ Ways to Wear It. Plus $15 Off $100+.Date: September 17Amazingly, Old Navy's Super Modelquin...
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September 21, 2009: How to Organize Your Studs?

Posted by Darrah MacLean at 8:00 AM
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From: The Container StoreSubject Line: How to organize what's HOT now!Date: September 16As much as I love the clean design of this email, I'm pretty confused by the copy and the imagery. The Container Store sells containers, right? So...
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September 14, 2009: Product Reviews Take Center Stage

Posted by Darrah MacLean at 9:40 AM
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From: Free PeopleSubject Line: Meet Our Top ReviewersDate: September 13, 2009Breaking out of the corporate speak and moving towards a casual conversation with your subscribers is definitely the wave of the future. We're seeing a lot of product reviews,...
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September 11, 2009: What Were You Born to Do?

Posted by Darrah MacLean at 3:26 PM
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From: The Gap Subject Line: Get Up to $15 Off Cords Date: September 10, 2009 Really, really bright yellow type aside (you may want to get out your sunglasses), this email feels so clean and directed. They kept the...
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September 10, 2009: L.A. Times Goes Horizontal

Posted by Darrah MacLean at 12:54 PM
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From: Latimes.comSubject Line: The new Latimes.comWith a little help, I finally got my hands on the L.A. Times website redesign email mentioned in a comment about my August 24th post about Hollister. I have to say... I love the...
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September 10, 2009: Deja Vu Hollister

Posted by Darrah MacLean at 12:29 PM
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From: HollisterSubject Line: Woke up in shreds.Date: September 10, 2009A few weeks ago (August 24th, to be exact) I blogged about a Hollister horizontal email for shredded jeans. While I liked the creative overall, apparently Hollister REALLY liked it....
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September 8, 2009: Checking In at the Hotel Max

Posted by Darrah MacLean at 10:24 AM
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From: Hotel MaxSubject Line: Your Stay with UsDate: September 1, 2009 From: Hotel MaxSubject Line: Thank You for Visiting!Date: September 2, 2009 Last week, I was up in Seattle for a meeting and stayed at the Hotel Max. After...
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September 3, 2009: Krispy Kreme Needs a New (Email) Recipe

Posted by Darrah MacLean at 1:04 PM
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From: Krispy KremeSubject Line: Raising Funds with Krispy Kreme!Date: September 1, 2009Having grown up in Michigan, I'm a die-hard Dunkin' Donuts fan, but a former coworker of mine LOVED Krispy Kreme, which is how I started subscribing to their...
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August 31, 2009: Another Way to Say TGIF

Posted by Darrah MacLean at 5:29 PM
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From: TobiSubject Line: 20% Off, Happy Friday!Date: Friday, August 28, 2009Just when you thought you were out of clever ideas for how to spin a sale...check out Tobi. They're TGIF approach is refreshingly simple and cleverly executed, not to...
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August 27, 2009: Working it Out with Lululemon

Posted by Darrah MacLean at 9:26 AM
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From: lululemon athleticaSubject Line: Welcome to online shopping at lululemonDate: August 20, 2009From: lululemon athleticaSubject Line: The new items you've been waiting for are here!Date: August 26, 2009 I am in the middle of a huge love affair with...
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August 24, 2009: Taking the horizontal route

Posted by Darrah MacLean at 9:08 AM
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From: HollisterSubject Line: Woke up in shredsDate: August 23, 2009First things first. Love this subject line. Love it. I had 30+ emails waiting in my strictly retail email inbox this morning and this is the first one I opened. What...
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August 21, 2009: I Heart the Lunch Lady

Posted by Darrah MacLean at 9:45 AM
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Setting aside the fact that Whole Foods is probably not the most economical place to shop, I still feel somehow healthier when I buy my food there. I just signed up for their emails yesterday, and while the Welcome...
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August 20, 2009: Back to School Deals... for Teachers!

Posted by Darrah MacLean at 12:40 PM
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Normal 0 0 1 63 363 3 1 445 11.1282 0 0 0 From: The Container StoreSubject Line: Know a teacher? Don't miss this offer!Date: August 20, 2009How refreshing to see a back-to-school email that's all about teachers! Since...
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August 18, 2009: Daily Candy for Wine Lovers

Posted by Darrah MacLean at 7:17 AM
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From: The Daily SipSubject Line: Daily Sip: Frick-in' Dry CreekDate: August 17, 2009Taking a cue from Daily Candy's playbook, The Daily Sip by bottlenotes focuses on one big feature per email. Short on the sass that Daily Candy is...
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August 7, 2009: All My Children...The Retail Version

Posted by Darrah MacLean at 2:38 PM
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From: CrewcutsSubject Line:candy-colored classroom brightsDate: August 7, 2009Okay, so I love J.Crew's emails and I think crewcuts is just adorable, but this one had me scripting a pint-sized soap opera from the second I opened it. "They'd been rivals...
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July 21, 2009: Hang Out in the Hollister Lounge

Posted by Darrah MacLean at 10:53 AM
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From: HollisterSubject Line: Have you heard our new tracks?Date: July 21, 2009Super-cool idea. Not-so-super-cool execution. The concept of creating a "lounge" on the Hollister site where Dudes and Bettys can listen to tunes is fantastic. Unfortunately, there are some...
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July 16, 2009: Creating Brand Personalities

Posted by Darrah MacLean at 8:29 AM
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From: Serena & LilySubject Line: See what Serena hearts... Date: July 8, 2009From: Serena & LilySubject Line: See what Lily loves...Date: July 14, 2009In keeping with the J.Crew email I blogged about a few weeks ago, I'm totally into...
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June 30, 2009: Jump On the J.Crew Brand Wagon

Posted by Darrah MacLean at 9:45 AM
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From: J.CrewSubject Line: Jenna's Picks (summer edition)Date: June 30, 2009The big question here is: Do you know who Jenna is? And then the second biggest question is: Do you care? J.Crew is banking "yes" on both. That's why they've...
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June 30, 2009: The Secret is Out

Posted by Darrah MacLean at 8:42 AM
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From: Victoria's SecretSubject Line: Thank you for your recent purchaseDate: June 20, 2009Isn't it fun when you rediscover a brand? Take Victoria's Secret, for instance. Lately, my gal pals and I can't get enough of this iconic brand. And...
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June 12, 2009: Go Phish

Posted by Darrah MacLean at 7:12 AM
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From: PayPalSubject Line: RE: FW: Account Validation RequiredDate: June 10, 2009For over a week I received an email a day supposedly from PayPal with the subject line Account Validation Required. They all landed in my Junk folder, which was...
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May 28, 2009: What Are My Two Cents Worth?

Posted by Darrah MacLean at 1:10 PM
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From: giggleSubject Line: help us help youDate: May 28, 2009If you ask giggle, my two cents could be worth $500! Thought this was a great incentive to get people to engage with the giggle site and start writing product...
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May 21, 2009: Twitter vs. Facebook

Posted by Darrah MacLean at 7:03 AM
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From: Twitter Subject Line: wyatt seipp is now following you on TwitterDate: May 21, 2009From: FacebookSubject Line: Kendal Burrell confirmed you as a friend on FacebookDate: May 10, 2009Yes, I have a Twitter account and I guess people are...
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May 7, 2009: Email Confession: I Heart GOOP

Posted by Darrah MacLean at 11:28 AM
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From: Goop Subject Line: It's Goop - DO Date: Thursday, May 7, 2009 Okay, okay, I admit it. I signed up for GOOP newsletters. Never heard of GOOP? It's Gwyneth Paltrow's lifestyle website. At first, I didn't get it....
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May 6, 2009: Slice Out a Story of Recession Marketing

Posted by Darrah MacLean at 10:10 AM
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From: Crate and BarrelSubject Line: 1,2,3 ways to save on select Wusthof and Shun cutleryDate: May 1, 2009 If you're into knives (or should I say cooking 'cause just being into knives might be a little creepy) then you'll know...
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May 6, 2009: Can Trigger Messages Be Fun?

Posted by Darrah MacLean at 9:58 AM
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From: JCrewSubject Line: Your password has been updatedDate: March 26, 2009 They most certainly can. Check out this fun password change request from JCrew that I found in my archives. Talk about jazzing it up with some personality. Bravo.  ...
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April 24, 2009: I Love a Good Mystery

Posted by Darrah MacLean at 8:09 AM
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From: Southwest AirlinesSubject Line: 50% off a Mystery City Each Day Date: April 24, 2009 I love the way Southwest took a 50% off sale and made it a game. Sticking out in the inbox these days is a challenge,...
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March 31, 2009: Aaaaaah. The Simple Life.

Posted by Darrah MacLean at 6:59 AM
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From: Victoria's Secret Subject Line: One Day Only! 20% Off Your Order of $50+ Date: March 31, 2009 From the subject line to the preheader to the focused design and copy, I just love this email. Maybe it's because...
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March 16, 2009: Recession Marketing

Posted by Darrah MacLean at 6:21 AM
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From: Sephora Subject Line: Do It Yourself - and save! Date: March 3, 2009 Just like a lot of folks out there, I'm making calculated choices about where I spend my cash these days. So how can marketers reach...
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January 15, 2009: Read the Reportlet: Holiday Retail Email Volume Sets Record

Posted by Darrah MacLean at 11:19 AM
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From: Smith-Harmon Subject Line: Holiday Retail Email Volume Sets Record Date: January 15, 2009 The holidays may be over for regular folk, but for us email marketers, not so much. We're still culling through all the data to get a...
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January 6, 2009: Get the scoop on 2008 Retail Email Trends

Posted by Darrah MacLean at 11:15 AM
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From: Smith-Harmon Subject Line: Retail Email Year-End Trends for 2008 Date: January 6, 2009 If you're in the midst of planning your 2009 email marketing strategy, this free reportlet from Chad White, Smith-Harmon's research director, is a definite must-read. It's...
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January 5, 2009: Fashionably Late? Or Just Late?

Posted by Darrah MacLean at 9:45 AM
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From: Tommy Bahama Subject Line: Relax Date: January 5, 2009 I love the imagery and sentiment of this Tommy Bahama email, which hit my inbox today. On the plus side, it totally makes me want to plan a mid-winter...
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December 30, 2008: Joy to the world...and you

Posted by Darrah MacLean at 2:43 PM
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From: Anthropologie Subject Line: Joyous wishes from Anthropologie Date: December 23, 2008 From: lucy Subject Line: Happy Holidays from lucy! Date: December 22, 2008 'Tis the night before the night before Christmas and my inbox has been strangely silent....
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December 22, 2008: Merry Email Marketing MAD LIBS from Smith-Harmon

Posted by Darrah MacLean at 9:25 AM
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From: Smith-Harmon Subject Line: Merry Email Marketing MAD LIBS from Smith-Harmon Date: December 22, 2008 Remember how much fun MAD LIBS were as a kid? Take a trip down memory lane with Merry Email Marketing MAD LIBS from Smith-Harmon!...
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December 10, 2008: Third Strike, You're Out

Posted by Darrah MacLean at 4:36 PM
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From: Neiman Marcus Subject Line: So, you need a gift? Look no further + Free gift wrap & free online shipping Date: December 10, 2008 From: Neiman Marcus Subject Line: FINAL HOURS! FREE $100 NM GIFT CARD with online...
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December 10, 2008: Trigger Happy

Posted by Darrah MacLean at 8:27 AM
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From: Sirius Subject Line: Talk to Us Request Date: December 10, 2008 From: Tim Westergren at Pandora Subject Line: Welcome to Pandora Date: December 9, 2008 While I do love all things girlie (beauty, clothing, shoes), I think it's...
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December 8, 2008: Reindeer Games

Posted by Darrah MacLean at 8:12 AM
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From: Crate & Barrel Subject Line: Free shipping from our kids' company! Date: November 28, 2008 Land of Nod (the kids' company owned by Crate and Barrel) has always taken a whimsical approach to their copy, and this email...
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December 8, 2008: Does an email a day keep the buyer away?

Posted by Darrah MacLean at 7:50 AM
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From: Neiman Marcus Subject Line: Free $100 NM GIFT CARD with ONLINE purchase + Free gift wrap & Free online shipping Date: December 8, 2008 I'd been putting off my inbox cleaning for too long, so I spent some...
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December 5, 2008: Read the Cyber Monday Tell-All

Posted by Darrah MacLean at 9:54 AM
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From: Smith-Harmon Subject Line: Chad White's Cyber Monday Report Date: December 5, 2008 Online retailers put a lot of bank behind Cyber Monday this year, and the big question is: Did it pay off? That's a big ole YES...
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November 23, 2008: Up for an All-Nighter?

Posted by Darrah MacLean at 3:41 PM
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From: J.Crew Factory Subject Line: Midnight Madness...30-50% off. Date: November 22, 2008 The holiday fun has begun, so put on your PJs and get ready to do some serious shopping. In a brilliant maneuver, J.Crew Factory got a jump...
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November 21, 2008: Mistletoe Makeover

Posted by Darrah MacLean at 6:32 PM
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From: Sephora Subject Line: 1 box, 10 gifts. Date: November 16, 2008 I L-O-V-E Sephora's version of last year's Elf Yourself. Talk about creative. From start to finish, it's a seamless experience that even the most tech-challenged girl can...
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November 6, 2008: Isn't it ironic? Or not.

Posted by Darrah MacLean at 3:30 PM
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From: Abercrombie Subject Line: winter coats to keep you warm. Date: October 30, 2008 From: Abercrombie Subject Line: layer-up in classic style. Date: November 6, 2008 I'm having a little trouble figuring out Abercrombie's latest email campaign. Maybe someone...
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October 23, 2008: Think Pink

Posted by Darrah MacLean at 6:02 PM
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From: Michael Stars Subject Line: New Breast Cancer Charity Tee Date: October 7, 2008 In the last few weeks, I've received quite a few emails from retailers with a Breast Cancer Awareness message as the main story. This really...
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October 14, 2008: Find a Store Near You

Posted by Darrah MacLean at 2:57 PM
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From: Crate & Barrel Subject Line: Hurry...Free Shipping on bedding ends 9/30. Date: September 25, 2008 From: Pottery Barn Kids Subject Line: Dress Me Up - Our Exclusive Dolls Are Here! Date: October 14, 2008 Let's take a minute...
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October 7, 2008: Old Dog? Time for a New Trick.

Posted by Darrah MacLean at 8:35 AM
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From:JetBlue Subject Line: Low, lower and lowest...Our BIG fall sale is here! Date: July 28, 2008 Feeling a little low on the creativity scale today, I decided to dig through my email archives to find a gem of inspiration....
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September 30, 2008: Battle of the Boots

Posted by Darrah MacLean at 9:18 AM
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From: Bloomingdale's Subject Line: Rock With Motorcycle Boots + Free Shipping. Date: September 20, 2008 From: Piperlime Subject Line: Rock out! Biker boots and bags are in. Date: September 30, 2008 Trend alert! Looks like all you rocker chicks...
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September 29, 2008: The Standout Subject Line

Posted by Darrah MacLean at 12:33 PM
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From: Anthropologie Subject Line: Dust off the dog-ears. Date: September 29, 2008 With an inbox that boasts 571 unopened emails, I think it's safe to say that I probably subscribe to more emails than the Average Joe or Jane....
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September 15, 2008: This Email is Not the Funnest

Posted by Darrah MacLean at 2:48 PM
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From: Apple Subject Line: The new iPod touch. Game on. Date: Thursday, September 11, 2008 Normally, I love just about everything Apple sends me, but this email left me speechless and a little disappointed. What did it to me?...
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August 26, 2008: You Had Me at the Subject Line

Posted by Darrah MacLean at 2:46 PM
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From: Piperlime Subject Line: Brown bag it. Date: August 21, 2008 Piperlime writers get to have some serious fun with their copy. They have developed a really strong brand voice and I love that they keep it dialed with...
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August 22, 2008: What's Your Preference?

Posted by Darrah MacLean at 8:52 AM
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From: Old Navy Subject Line: Time to Play Favorites Date: July 31, 2008 In keeping with the theme of this month's Smith-Harmon Loveletter, I want to take a minute to talk about preference centers.Personalizing the inbox is no longer...
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August 18, 2008: Sometimes Sorry Does Cut It

Posted by Darrah MacLean at 1:05 PM
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From: Netflix Subject Line: We're Sorry DVD Shipments Are Delayed Date: August 14, 2008 From: Netflix Subject Line: We're sorry your DVD shipment was delayed Date: August 15, 2008 No, you're not seeing double. I received these back-to-back customer...
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