Author Archive: Chad White

January 12, 2012: Retail Email 2011 Year-End Trends: Infographic

Posted by Chad White at 7:16 AM
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In 2011, promotional email volume once again reached an all-time high. After a year of tracking the email marketing activity of more than 100 of the top retailers, we've put together this infographic that highlights trends that will help...
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November 17, 2011: Email Engagement & Deliverability Study

Posted by Chad White at 6:03 AM
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Being an email subscriber is a temporary commitment. Interests and circumstances change; expectations may not be met over time; email addresses are changed; perhaps other channels become preferred. And while things change, subscribers often don't bother to unsubscribe for various...
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May 12, 2011: Email Design & Coding Recommendations released

Posted by Chad White at 11:22 AM
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To be successful, marketers' email designs must constantly evolve to meet the shifting needs and behaviors of consumers and adjust to email platform changes. Best practices are always changing, so we have assembled the 2011 Email Design & Coding Recommendations,...
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March 11, 2011: Gmail's Worrisome New 'Smart Labels'

Posted by Chad White at 10:35 AM
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While Priority Inbox is a sophisticated and elegant solution that recognizes that all emails aren't equally valuable, Gmail's new Smart Labels is a blunt instrument that sweeps different classes of email out of your inbox and into folders regardless of...
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