Author Archive: Angela Thurmond

May 8, 2012: A Different Approach to the Win-back Email

Posted by Angela Thurmond at 7:30 AM
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Mint.com, May 7, 2012, 8:04 AM Subject Line: Listen to what our users say about Mint   Here's an interesting approach to a win-back campaign from Mint.com, a free service that offers help with personal finance and budget management....
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May 2, 2012: To Step Up Their Email Program, JC Penney Moves Sideways

Posted by Angela Thurmond at 6:36 AM
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JC Penney, February 19, 2012, 6:56 PM Subject Line: Hello, Sunshine!   Has anyone else noticed what JC Penney emails are looking like lately? The iconic department store chain has been stepping up their email creative over the last...
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February 15, 2012: Blogging to Build Brand Relationships

Posted by Angela Thurmond at 2:47 PM
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There's lots of buzz about building a brand relationship through the social media channel, but lately I've noticed a few brands that have been doing an exceptional job of cultivating this relationship through their blog. Here's a great example...
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January 11, 2012: My Favorite Email Campaign of 2011

Posted by Angela Thurmond at 1:06 PM
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Okay, we all know Kate Spade emails are great, and I'm far from the first person to give them props (just search 'Kate Spade' in the New School Marketing blog and you'll have enough material to avoid your real...
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December 12, 2011: Occupy Cyber Monday?

Posted by Angela Thurmond at 10:55 AM
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Patagonia, November 28, 2011, 10:19 AMSubject Line: Don't buy this jacketIt's no secret; I'm a fan of soft-selling and non-promotional, brand-building campaigns. So imagine my surprise at not only receiving a non-promotional email from Patagonia on Cyber Monday, but...
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November 3, 2011: Let's Be in a Like-Like Relationship

Posted by Angela Thurmond at 9:57 AM
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I ran across some stats in a Direct Marketing Association webinar on social media.According to the email marketing company Constant Contact, campaign strategies that combine email and social media efforts:Experience faster list growths14.4% vs. 8.9% for campaigns using email only.Boast...
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October 4, 2011: Compelling Soft Selling

Posted by Angela Thurmond at 7:46 AM
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Bumble and bumble, October 4, 2011, 10:22 AMSubject Line: Behind our (NEW) bottleBumble and bumble has done a nice job of crafting an email that doesn't feel overly promotional; the hero is informative and includes interesting product information and styling...
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September 2, 2011: Making HTML Text Work

Posted by Angela Thurmond at 6:39 AM
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I'm a little enamored with the simplicity of both copy and design in these Dropbox emails. Although it was the illustrations that initially stole my heart, what I really appreciate about this email is that if the graphic doesn't...
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