Author Archive: Amy Stoffel

July 1, 2011: Let's Talk Hair...and Animated Gifs!

Posted by Amy Stoffel at 7:00 AM
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From: bumbleandbumble.com Subject Line: Obsessed? We are... Date: Tuesday, June 28, 2011 I'm a fan of animated gifs in emails--if done right. You don't want an animation to distract from a message, but you DO want it to grab your...
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June 30, 2011: Your Hero in a Cube

Posted by Amy Stoffel at 2:14 PM
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www.reebok.com I have to give a shout out to Reebok for their super slick way of incorporating four large hero messages all in one space. A trend for awhile has been to add small thumbnails at the bottom of a...
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June 30, 2011: An Awkward Pause

Posted by Amy Stoffel at 10:01 AM
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From: Overstock.com Subject Line: 50% TO 70% OFF Date: Wednesday, June 22, 2011 This email starts off with an awesome, eye-catching subject line "50% to 70% OFF." I think to myself, "Ok, what?! Really?!" So I open it, and I...
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June 28, 2011: Frustrated Patient

Posted by Amy Stoffel at 5:16 PM
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www.swedish.org : Viewed on the web and on a mobile device.     As a patient of the Swedish Medical Group, I do need to visit their website from time to time. They have a lot of great information on...
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April 13, 2011: Support and Caring for Kids in Japan

Posted by Amy Stoffel at 2:55 PM
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From: OshKosh B'gosh Subject Line: Make a crane. Help Japan. Date: Tuesday, March 29, 2011 This campaign by OshKosh B'gosh gave me the "warm fuzzies." Like my most recent post, this email does not feature a direct promotion, but does,...
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March 21, 2011: Happy Birthday to Me

Posted by Amy Stoffel at 4:32 PM
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From: Virgin Atlantic Subject Line: Have a great British birthday! Date: Sunday, January 30, 2011 This email has no promotional aspect whatsoever. It DID, however, make me feel really special, since I have yet to fly Virgin Atlantic (but...
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