Author Archive: Amanda Withers

February 1, 2011: A Fetching Cart Abandonment Strategy

Posted by Amanda Withers at 1:20 PM
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Subject Line: Come See What Your Shopping Cart Has Been Up To! Date: 11.29.2010 I love Zappos' approach to their Cart Abandonment email.  Giving the shopping cart a life of its own with the headline "Come See What Your Shopping...
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November 29, 2010: Effortlessly Festive

Posted by Amanda Withers at 2:09 PM
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Sender: Tiffany & Co.Subject Line: My True Love Gave to Me / Holiday Gifts from Elsa PerettiDate: Nov. 20, 2010 / Nov. 15, 2010Sender: Kate SpadeSubject Line: brighten up with our new arrivalsDate: Nov. 12, 2010I love the way Tiffany...
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October 25, 2010: Uncommon Treats

Posted by Amanda Withers at 4:11 PM
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From: UncommonGoods Subject Line: Enter if you dare... Date: Wednesday, October 20, 2010 I love this email from Uncommon Goods! Each spooky door has its own joke and the answer "behind" it -- revealed on a separate landing page when...
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September 30, 2010: Timing is Everything

Posted by Amanda Withers at 8:04 AM
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From: Banana RepublicSubject Line: 40% Off! Today only + free shipping!Date: Wednesday, September 29, 2010 5:47:12 PMI opened up this email from Banana Republic this morning, and to my delight I found a 40% off promo code...that's huge! I...
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August 19, 2010: Yes, I moved. How did you know?

Posted by Amanda Withers at 4:45 PM
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From: Pink Subject Line: Free gift + update your info for even more goodies! Date: Sunday, August 19, 2010 I was surprised to find this email from Pink asking if I had moved, and if so, to update my...
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June 24, 2010: Finding Gifts for Every Budget

Posted by Amanda Withers at 5:03 PM
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From: Kate Spade Subject Line: a father's day gift guide from jack spade Date: Friday, June 4, 2010 Leave it to Kate Spade to come up with a fresh, fun way to feature products! It's so cute, I had...
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June 9, 2010: An Invitation to Nowhere?

Posted by Amanda Withers at 12:55 PM
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From: Origins Subject Line: You're Invited Date: Wednesday, June 9, 2010 I love getting these gorgeous emails from Origins every month. I was excited to learn from this email that they have a recycling program for their products. However,...
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June 8, 2010: Color With Purpose

Posted by Amanda Withers at 3:31 PM
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From: Nike Subject Line: Running with Purpose Date: Tuesday, March 8, 2010 As I was cleaning out my inbox the other day, I came across this Nike email that immediately caught my eye - with the images disabled! What...
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May 17, 2010: The Footprint Chronicles

Posted by Amanda Withers at 4:09 PM
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From: Patagonia Subject Line: A candid look at production practices Date: Monday, May 10, 2010 From: Patagonia Microsite: The Footprint Chronicles I'm really impressed by Patagonia's "The Footprint Chronicles" email and corresponding microsite. Patagonia takes a candid look at...
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April 19, 2010: I Wouldn't Read This Entry

Posted by Amanda Withers at 8:41 AM
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From: Moosejaw Subject Line: I wouldn't look at this New Footwear email. We had to rush it. Date: Thursday, March 25, 2010 I can't even handle how funny Moosejaw's emails are. While the design isn't always the greatest, the...
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February 11, 2010: Eye-Opening Email

Posted by Amanda Withers at 2:39 PM
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From: Clinique Subject Line: 3 tips to make eyes pop | FREE Shipping + 2 FREE minis!* Date: Wednesday, February 10, 2010 From: Clinique Date: Wednesday, February 10, 2010 I was thinking about buying some eye shadow -- easy...
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