Author Archive: Alex Madison

April 18, 2012: Shrinking Subject Lines?

Posted by Alex Madison at 8:55 PM
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Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows a landscape shifting toward shorter subject lines. In fact, a recent Informz study found that...
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March 27, 2012: Change Is Coming: Get Set for Facebook Timeline

Posted by Alex Madison at 8:55 PM
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Your friends have been doing it. Maybe you've even tried it yourself. And soon, you'll be forced to do it. Yes, on March 30th, we'll all take the big plunge: an automatic switch to Facebook Timeline for all pages, including...
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February 27, 2012: The Main Takeaway from Political Email Marketing Is the Signup

Posted by Alex Madison at 12:37 PM
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All of the 2012 presidential candidates - including Barack Obama - are heavily into email marketing and social media. I've subscribed to most of their lists out of curiosity and received many long "letters," appeals for donations and defenses against...
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February 5, 2012: Falling in love all over again

Posted by Alex Madison at 10:38 AM
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From: ModCloth.com Subject Line: To: You. From: Your Not-So-Secret Admirer. Date: Sunday, January 22, 2012 I'm not one to be wooed by most lovey-dovey Valentine's Day messaging. . .but I am one to be wooed by ModCloth.com. In this...
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September 25, 2011: Votes that Count

Posted by Alex Madison at 3:34 PM
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From: ModCloth.com Subject Line: We want YOU to Be the Buyer Date: Saturday, September 17, 2011**** This ModCloth email takes user-driven marketing to a new level. Before asking their email subscribers for product votes, ModCloth shows two examples of how...
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July 8, 2011: Can't Contain Them....

Posted by Alex Madison at 2:53 PM
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From:The Container Store Subject Line:Star Spangled Storage | Made in the USA Date:Monday, July 4, 2011 This email from The Container Store stood out in last weekend's sea of July 4th messaging. Leveraging everything from a clever subject line to...
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December 27, 2010: Scratch & Sell

Posted by Alex Madison at 11:54 AM
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From: Chadwicks Subject Line: Reveal Your Holiday Bonus Now! Date: Thursday, December 23, 2010 This Chadwick's email is clever. The subscriber who clicks (or waits a few seconds...) gets an almost tactile experience of scratching off a card to...
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December 23, 2010: Humble Message of Thanks

Posted by Alex Madison at 12:00 PM
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From: Gymboree Subject Line: Thank You From Our CEO Date: Thursday, December 23, 2010 This Gymboree message serves as a good reminder that the holidays are an important time to send non-promotional messages to your subscribers. Sending holiday greetings...
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October 24, 2010: Hey, guys

Posted by Alex Madison at 5:45 PM
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From: Barneys Subject Line: GUYS! Don't get caught in a leisure suit... Date: Saturday, October 16, 2010 The copy in this Barneys email is spot on. For brands that often target to the ladies, it can be tough to...
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August 25, 2010: The holidays are coming...check out our free guide!

Posted by Alex Madison at 4:34 PM
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As you plan this year's holiday email campaigns, be sure to check out the Retail Guide to the Holiday Season 2010. It's packed with insightful strategic tips and examples of standout holiday messages to help get you on track to...
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August 6, 2010: The Email Design Look Book 2010 is now available for download!

Posted by Alex Madison at 2:31 PM
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The second annual Email Design Look Book was released last week, available for free download in PDF form. If you haven't yet had the chance to check it out, I definitely recommend perusing the lively gallery of standout emails, handpicked...
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July 5, 2010: Summer at the Container Store

Posted by Alex Madison at 3:50 PM
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From: The Container Store Subject Line: Hello, Summer - Hello SALE! Date: Monday, June 28, 2010 Oh, The Container Store, how I love your emails, even though I rarely need to purchase any sort of container. This particular email...
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May 28, 2010: Can You Read This?

Posted by Alex Madison at 9:42 AM
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From: HR Baby&Child Subject Line: Set Sail With Our Marlowe Panel Bedroom Date: Thursday, May 27, 2010The text overlaying the light and dark parts of the background images makes this otherwise lovely email tough to read. Chad White posted a...
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May 18, 2010: Packing In Some Summer

Posted by Alex Madison at 10:20 AM
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From: The Container Store Subject Line: Have a summer camper? Send them packing in organized style Date: Wednesday, May 12, 2010 When you think about summer shopping, The Container Store probably isn't the first destination that jumps to mind....
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May 7, 2010: Looking good, giggle.

Posted by Alex Madison at 2:13 PM
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From: giggle Subject Line: more than just good looks Date: Wednesday, May 5, 2010Giggle does such consistently strong work with their email creative that I just wanted to give them a shoutout. While the color scheme on this one...
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April 12, 2010: Whose Mom Is Coolest?

Posted by Alex Madison at 11:22 AM
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From: Urban Outfitters Subject Line: Was your mom a style icon? Date: Monday, April 5, 2010 Urban Outfitters consistently finds awesome ways to include customer-generated content in their emails and to invite subscriber engagement. They highlight bloggers, present certain...
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March 24, 2010: Pretty in Pink

Posted by Alex Madison at 11:52 AM
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From: Serena & Lily Subject Line: Our Top Picks for Girls Date: Monday, March 23, 2010 I'm a new subscriber to the Serena & Lily email program (thanks to senior writer Darrah MacLean for the tip-off) and I'm excited...
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March 15, 2010: Right on Time

Posted by Alex Madison at 2:10 PM
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From: CB2 Subject Line: Spring ahead of the times with CB2 Date: Tuesday, March 8, 2010 I love how CB2 takes advantage of daylight savings to market their clocks. Not only are the clocks fun, but CB2's use of...
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October 2, 2009: The Story behind the Store

Posted by Alex Madison at 11:36 AM
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From: The Container Store Subject Line: Could the store you love get any better? Date: September 28, 2009 The Container Store recently sent out this email giving some insight into their company's "Foundation Principles" and inviting subscribers to learn...
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September 28, 2009: Whose Word Will Subscribers Take?

Posted by Alex Madison at 3:33 PM
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From: Nike Subject Line: Top-Rated Customer Favorites Right Now. Date: September 24, 2009 In this email, Nike hits two of the best ways to grab subscriber attention:1. Customer reviews. It's great to see more and more brands tapping into...
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September 22, 2009: New Reportlet - Many Retailers Not Optimizing Preheader Text

Posted by Alex Madison at 8:58 AM
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From: Smith-Harmon Subject Line: New Reportlet - Many Retailers Not Optimizing Preheader Text Date: September 21, 2009 While 97% of top online retailers are using preheader text, a lot of brands still aren't optimizing this key piece of real...
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August 28, 2009: The Artist's Touch

Posted by Alex Madison at 1:11 PM
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From: Ann Taylor Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces. Date: August 24, 2009 I love the way that Ann Taylor unveils a new designer in this special email. This approach aligns perfectly with...
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August 6, 2009: Which Is More Popular: FTAF or SWYN?

Posted by Alex Madison at 8:00 AM
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From: Smith-Harmon Subject Line: FTAF vs. SWYN: The State of Email Sharing Date: August 6, 2009 The email marketing world has been abuzz with questions about the future of forward-to-a-friend (FTAF) functionality...is it being replaced by share-with-your-network (SWYN) functionality? There...
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July 27, 2009: A&F Goes Horizontal

Posted by Alex Madison at 1:31 PM
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From: Abercrombie & Fitch Subject Line: A&F Premium Jeans Date: July 23, 2009 Subject Line: The best plaid to party in Date: July 26, 2009 I've given Abercrombie & Fitch some flack for their emails in past entries, so...
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June 25, 2009: Can we buy the girl, too?

Posted by Alex Madison at 1:43 PM
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From: CompUSA.com Subject Line: Just In: Acer 3gb Laptop $299...15.4" Screen, DVD Burner, 160gb HD...Hurry Date:Tuesday, June 23, 2009 I understand that a tech store probably views men as their target audience, and we all know that photos of...
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April 8, 2009: healthy. happy. email.

Posted by Alex Madison at 3:49 PM
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I love this giggle email. The body copy and the "let's get rolling" CTA are great, and the numbers illustrate how many kids can fit in the stroller in a simple, clear way. By putting their "giggle criteria" in a...
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March 31, 2009: The Toy Store Who Cried Recall

Posted by Alex Madison at 10:38 AM
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From:Toys "R" Us Subject Line: Product Recall: Infantino, Lil Chef Set Date: Monday, March 16, 2009 Since signing up for Toys "R" Us emails a few weeks ago, I've received four different messages like this one, telling me that...
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March 17, 2009: Good for Me!

Posted by Alex Madison at 11:55 AM
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From: Barneys New York Subject Line: Good for You! Date: Friday, March 13, 2009 I recently started a new email account, and this Barneys New York email is my favorite welcome message so far. The copy congratulates me on...
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March 10, 2009: This Spring: Eyes on the Price

Posted by Alex Madison at 12:07 PM
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From: Nordstrom Subject Line: 9-to-5 Looks at Nice Prices Date: Wednesday, March 10, 2009 From: Nordstrom Subject Line: Just In: Fresh, Affordable Dresses Date: Friday, March 6, 2009 With the economic downturn raising stress levels throughout society, it's interesting...
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January 20, 2009: Why?

Posted by Alex Madison at 12:58 PM
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From: abercrombie Subject Line: get the coolest fleece by christmas. Date:Thursday, December 11, 2008 From: abercrombie Subject Line: winter coats to keep you warm. Date:Thursday, October 30, 2008 From: abercrombie Subject Line: classic fleece to keep you warm. Date:Thursday,...
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December 11, 2008: I'm a Loser

Posted by Alex Madison at 2:26 PM
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From: Urban Outfitters Subject Line: You lost. Will 15% off make it better? Date: December 11, 2008 This Urban Outfitters email made me laugh out loud. About a month ago I entered a sweepstakes of theirs, in which they...
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November 21, 2008: Blithesome Holiday

Posted by Alex Madison at 2:50 PM
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From: Anthropologie Subject Line: A holly jolly good time. Date: Wednesday, November 12, 2008 I love how well Anthropologie has integrated their holiday messaging into their regular creative style. This email is so clearly holiday, but nothing about it...
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November 20, 2008: Dressing up for the junkyard

Posted by Alex Madison at 10:42 AM
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From: Bebe Subject Line: Shop party dresses: holiday favorites and styles under $100 Date: Tuesday, November 11, 2008 From: Bebe Subject Line: Get dressed for 30% LESS! Enjoy a limited-time offer on ALL your favorite dress styles. Date: Tuesday,...
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October 16, 2008: title

Posted by Alex Madison at 1:16 PM
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From:Design Within Reach Subject Line: Something new every day for five weeks Date: October 16, 2008 sodifjoidsfj...
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