Author Archive: Aaron Smith

June 18, 2009: Subject Line Cuts Through the Clutter

Posted by Aaron Smith at 7:44 AM
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From: Veer Subject Line: Special Offer: Ask for a deal in June, you'll get one Date: Tuesday, June 2, 2009 The subject line in this email from Veer does a great job of sticking out amongst the clutter of...
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March 10, 2009: In Defense of Starbucks...

Posted by Aaron Smith at 1:00 PM
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From: Starbucks.com Subject Line: New Starbucks VIA˙ Ready Brew - We Found A Way! Date: Wednesday, February 18, 2009 They did send a product announcement several weeks before the official retail store launch to help build anticipation and educate...
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March 10, 2009: Smith-Harmon Releases Retail Welcome Email Benchmark Study

Posted by Aaron Smith at 9:00 AM
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From: Smith-Harmon Subject Line: Smith-Harmon Releases Retail Welcome Email Benchmark Study Date: March 10, 2009 The 3rd Annual Study Covers Trends and Best Practices for Creating an Impactful and Engaging Welcome Email SEATTLE, March 10, 2009 — Smith-Harmon, Inc., an...
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August 20, 2008: Subject line collusion in the airline industry?

Posted by Aaron Smith at 11:42 AM
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From: Delta Airlines Subject Line: Don't miss out on 1,000 bonus miles Date: Thursday, August 14, 2008 From: Southwest Airlines Rapid Rewards Date: Don't miss out on your extra credit promotion. Date: Thursday, August 14, 2008 Talk about serendipity:...
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August 7, 2008: Smith-Harmon Blog 2.0

Posted by Aaron Smith at 12:19 PM
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In true blogger fashion, I am happy to announce the launch of our newly redesigned blog via a blog posting :) In addition to the fancy new look, the blog will include many more voices from the S-H team, providing...
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