I recently received this email from The Limited; Snail-mail or email?
I love it!! First of all, I do receive BOTH email and direct mail pieces from The Limited - so they targeted me well. Second, they are giving me and showing me how to update my preferences to just receive email alone. (When you click update preferences it takes you to a user friendly opt in or opt out page of direct mail campaigns.)
The only item I would have put in here - is something around 'Going Green' if they could have. It would be great to show their consumers that by using their emails versus the direct mail pieces - they would be saving some trees and helping the planet!
Has anyone seen other companies moving toward enticing their consumers to use online coupons vs. direct mail postcards and mailers?
