Subject Line: Come See What Your Shopping Cart Has Been Up To!
Date: 11.29.2010
I love Zappos' approach to their Cart Abandonment email. Giving the shopping cart a life of its own with the headline "Come See What Your Shopping Cart Has Been Up To!" and showcasing Dash the Dog (who looks after the items left in your shopping cart) are a fun way to remind customers of their un-purchased items.
Including the image of the item helps remind customers why they put it in their cart in the first place, and listing the benefits of shopping with Zappos seals the deal!
Comments
at the recent email insider summit in Utah one of the speakers was making fun of Zappos' email program. I think everything they do is top notch and consistent. The dog appears on their confirmation page too and the copy on this email is priceless. I love how they use the old cliche of the dog eating shoes to nudge the customer into making the purchase. This is a great cart abandonment email.
Posted by: Omar | February 4, 2011 10:36 AM