People are busy, and unfortunately the holiday's for some are a much more stressful time than a happy one. Between balancing work, shopping and cooking, it would be nice if someone were to just tell you exactly what they wanted - right?
Most of us are long past the days of writing our lists to Santa, so why not send our own 'grown up' wish list to our family and friends?
For those of you companies that are not already sending a wish list campaign, I think it is time you start.
A wish list email can be many things. While you can use your web analytics tool to make these personalized, it does not have to be that complicated. You can simply send out an email asking your consumer to create and send a wish list to their loved ones.
Who wants to get that ugly sweater again this year? People know what they want, and now there is a way to deliver that message.
Some companies have started adding wish list functionality into the top or bottom banner in their emails. However, some have not taken advantage of this valuable tool yet. My example below shows a recent wish list banner message from American Eagle that asks consumers to create their wish list and win a prize (something I have seen frequently in the past amongst other retailers).
I do not think you need to bribe your consumer with a free gift to create their list, but instead explain the reason for doing so.
I thought Shopbop's 'Make A Wish List' campaign last year was a great one. It was one of my favorite campaigns, and one I think many retailers should take as an example for how to move forward through the holiday season. (Example shown below)
Has anyone else seen any other 'Wish List' emails in 2010 so far? Or has anyone created and sent out their own? :)
Most of us are long past the days of writing our lists to Santa, so why not send our own 'grown up' wish list to our family and friends?
For those of you companies that are not already sending a wish list campaign, I think it is time you start.
A wish list email can be many things. While you can use your web analytics tool to make these personalized, it does not have to be that complicated. You can simply send out an email asking your consumer to create and send a wish list to their loved ones.
Who wants to get that ugly sweater again this year? People know what they want, and now there is a way to deliver that message.
Some companies have started adding wish list functionality into the top or bottom banner in their emails. However, some have not taken advantage of this valuable tool yet. My example below shows a recent wish list banner message from American Eagle that asks consumers to create their wish list and win a prize (something I have seen frequently in the past amongst other retailers).
I do not think you need to bribe your consumer with a free gift to create their list, but instead explain the reason for doing so.
I thought Shopbop's 'Make A Wish List' campaign last year was a great one. It was one of my favorite campaigns, and one I think many retailers should take as an example for how to move forward through the holiday season. (Example shown below)
Has anyone else seen any other 'Wish List' emails in 2010 so far? Or has anyone created and sent out their own? :)
Comments
I think wish lists are a great idea and one that should be embraced by all. It is efficient and people get what they want. What's the point of buying what YOU want to give when the recipient has no use whatsoever for it? It is not only uneconomical but a waste of time and energy. On the flip side, it may appear to be an obnoxious thing to do so you also need to know your audience. Sending your grandma a wish list full of technology-related items is probably not a good idea!
Posted by: Michelle Veloce | November 9, 2010 10:29 AM