From: Piperlime
Subject Line: Get your boots (with the fur).
Date: Tuesday, November 9, 2010
If you don't know what this email and the song "Low" by Flo Rida have in common, you gotta download it. The subject line literally made me laugh out loud! Talk about getting clever with your copy AND finding a way to bring pop culture into your email creative. Sometimes we get so caught up in the big story that we forget how simple it can be to connect with your audience and make them smile.
Subject Line: Get your boots (with the fur).
Date: Tuesday, November 9, 2010
If you don't know what this email and the song "Low" by Flo Rida have in common, you gotta download it. The subject line literally made me laugh out loud! Talk about getting clever with your copy AND finding a way to bring pop culture into your email creative. Sometimes we get so caught up in the big story that we forget how simple it can be to connect with your audience and make them smile.
