Today I received a reminder from Bloomingdale's to shop their Friends and Family sale, there was also an offer for a 'Splurge Card'. As I kept scrolling I realized I had WAY too much information all in one email.The text portion for terms and conditions for both offers was longer than the email itself! I would definitely recommend directing your consumers to a landing page to 'View All Terms & Conditions'.
Also - if you are using this in store you need to PRINT the entire email (there is no printer friendly version). Talk about a waste of ink and email space.
