November 2010 Archives

Sender: Tiffany & Co.
Subject Line: My True Love Gave to Me / Holiday Gifts from Elsa Peretti
Date: Nov. 20, 2010 / Nov. 15, 2010

Sender: Kate Spade
Subject Line: brighten up with our new arrivals
Date: Nov. 12, 2010


I love the way Tiffany incorporates the holidays into their emails while keeping everything clean and staying true to their brand. The elegant, effortless messages are a breath of fresh air in my inbox.
 
I couldn't help but throw in this Kate Spade email as well, another great example of a simple, fun way to incorporate the holidays. Beautiful!

Today I received a reminder from Bloomingdale's to shop their Friends and Family sale, there was also an offer for a 'Splurge Card'. As I kept scrolling I realized I had WAY too much information all in one email.

The text portion for terms and conditions for both offers was longer than the email itself! I would definitely recommend directing your consumers to a landing page to 'View All Terms & Conditions'.

Also - if you are using this in store you need to PRINT the entire email (there is no printer friendly version). Talk about a waste of ink and email space.

From: Piperlime
Subject Line: Get your boots (with the fur).
Date: Tuesday, November 9, 2010

If you don't know what this email and the song "Low" by Flo Rida have in common, you gotta download it. The subject line literally made me laugh out loud! Talk about getting clever with your copy AND finding a way to bring pop culture into your email creative. Sometimes we get so caught up in the big story that we forget how simple it can be to connect with your audience and make them smile.

When I'm feeling a little uninspired or simply want to procrastinate in my writing just a little bit longer, I like to get lost on the web. I find that it gives me fresh ideas and opens my mind to new ways of engaging people. In my web wanderings this week, I came across some fun and unexpected animations, proving once again that subtlety is truly an art. What have you found in your web wanderings? Do tell.

BURTON >>
Check out the little eyes by the search box and the video in the logo!

FREE PEOPLE >>
LOVE the dangling ornament.

BLOOMINGDALES >>
See what happens when you drag your mouse over the ornaments and the wrapped gifts!

People are busy, and unfortunately the holiday's for some are a much more stressful time than a happy one. Between balancing work, shopping and cooking, it would be nice if someone were to just tell you exactly what they wanted - right?

Most of us are long past the days of writing our lists to Santa, so why not send our own 'grown up' wish list to our family and friends?

For those of you companies that are not already sending a wish list campaign, I think it is time you start.

A wish list email can be many things. While you can use your web analytics tool to make these personalized, it does not have to be that complicated. You can simply send out an email asking your consumer to create and send a wish list to their loved ones.

Who wants to get that ugly sweater again this year? People know what they want, and now there is a way to deliver that message.

Some companies have started adding wish list functionality into the top or bottom banner in their emails. However, some have not taken advantage of this valuable tool yet. My example below shows a recent wish list banner message from American Eagle that asks consumers to create their wish list and win a prize (something I have seen frequently in the past amongst other retailers).

I do not think you need to bribe your consumer with a free gift to create their list, but instead explain the reason for doing so.

I thought Shopbop's 'Make A Wish List' campaign last year was a great one. It was one of my favorite campaigns, and one I think many retailers should take as an example for how to move forward through the holiday season. (Example shown below)

Has anyone else seen any other 'Wish List' emails in 2010 so far? Or has anyone created and sent out their own? :)

A new report from the EPA lists our clients' Kohl's and Whole Foods as the #2 and #3 clean-energy users in the United States.  Now that's New School.