How many of you have received emails from retailers in the past month or so promoting their Fashion Night Out?? Fashion Night Out kicks off New York's fashion week - and is now spanning the globe with events from Brooklyn to Brazil to Bombay.
September 10th will spur a night full of events for different retailers across various locations. Most will have promotions, serve beverages/food and even have manicures and makeovers!
You can visit www.fashionsnightout.com for event listings and a list of retailers near you that are sponsoring the event. (You can even map out your own itinerary of stores to visit)
From an email stand point, numerous retailers are sending out one-off campaigns promoting the event. Some of the recent examples I have received are shown below.
This event is a great way to promote your brand, and give customers an opportunity to interact with your team, brand and products. Events like this can help customer retention, and make a consumer feel more of a part of the brand to a retailer, as opposed to just a dollar sign.
So who is going??
September 10th will spur a night full of events for different retailers across various locations. Most will have promotions, serve beverages/food and even have manicures and makeovers!
You can visit www.fashionsnightout.com for event listings and a list of retailers near you that are sponsoring the event. (You can even map out your own itinerary of stores to visit)
From an email stand point, numerous retailers are sending out one-off campaigns promoting the event. Some of the recent examples I have received are shown below.
This event is a great way to promote your brand, and give customers an opportunity to interact with your team, brand and products. Events like this can help customer retention, and make a consumer feel more of a part of the brand to a retailer, as opposed to just a dollar sign.
So who is going??
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| From: Banana Republic Subject Line: Enjoy 25% off at Fashion's Night Out. |
From: Forever21 Subject Line: Fashion's NIght Out - Visit Us In Stores |
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| From: BCBG Subject Line: Fashion's Night Out - Visit Us In Stores |
From: Michael Kors Subject Line: JOIN US FOR FASHION'S NIGHT OUT 2010 - NEW YORK CITY |
Comments
Now that you've pointed this out, I HAVE been noticing a lot of these!
Here is one from Guess:
http://echo3.bluehornet.com/hostedemail/email.htm?h=8a921755136375a4450451f77221c429&CID=6886887694&ch=3F023F712AD7BA218D416263199F74C6
:)
Posted by: Amy Hamilton | September 13, 2010 4:02 PM