WE

By Lisa Harmon on September 8, 2010 9:55 AM | 1 Comment | No TrackBacks

From: west elm
Subject Line: Wherever you go, WE are with you
Date: Wednesday, September 8, 2010

In addition to redesigning their website to feel friendlier with the introduction of both paper texture and handwritten font, west elm has also launched city guides in Philadelphia, Portland and Chicago. I'm curious about how y'all think about this. Does it make sense for west elm? How does it help the brand? The customer?

Also, I am interested in your reaction to the WE element. Please comment!

Comments

I personally like the idea of the new "WE" element and how it implies "us/together" instead of "me, me, me!". :)

However, I don't love the look of the jagged new logo.

Posted by: Amy Hamilton | September 13, 2010 3:59 PM

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