Yes, I moved. How did you know?

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From: Pink
Subject Line: Free gift + update your info for even more goodies!
Date: Sunday, August 19, 2010

I was surprised to find this email from Pink asking if I had moved, and if so, to update my address so they can send me goodies. I did in fact just move. I'm not exactly sure how they knew, but well played Pink...slightly creepy...but well played. ;)

Comments

I also got this email, but I had not recently moved. I believe they sent it to their entire Pink list, which is their line aimed at college students. The assumption that most college students move in Aug/Sept (back to school or to a different apt, ect.) is probably a good one, but it kinda made me mad that I received one when I hadn't moved.


Perhaps they tried to send you something by postal mail and it bounced? This could be a really clever application if you can strike the right balance between effective and creepy.


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