Website: American ExpressSubject Line: Your August Business Newsletter
Date: Wednesday, August 25, 2010
I'm interested in three things Amex did with their Business Newsletter:
(1) The preheader: "How to be ready when recovery comes." I think it's interesting that they chose to lead with such a powerful hook.
(2) The single-column format: Some older smart phones break two-column HTML.
(3) The preview pane message: I like that they used a large type size and a strong call-to-action on a field of generous white space to bring their statement of purpose and call for feedback to the fore.
Have you seen any good B2B newsletters lately?
