Color With Purpose

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From: Nike
Subject Line: Running with Purpose
Date: Tuesday, March 8, 2010

As I was cleaning out my inbox the other day, I came across this Nike email that immediately caught my eye - with the images disabled!

What a great trick to use background colors to make this email pop when images are turned off. When I turned the images on, the images matched their background colors!

Nike could do a better job with the alt tags, but otherwise, a job well done!

Comments

What is more interesting is that the true separation of the messages via the color that make it so visually appealing to me.


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