From: west elmSubject Line: Tips for decorating with confidence
Date: Friday, May 7, 2010
I love that this email was not about the hard-sell, but instead provided helpful designing tips to subscribers. If you can inspire your subscribers to imagine how your product can benefit them, your job of selling will be a lot easier.
The tips were short and to the point, which was great. To inspire click-through, the email showed a teaser of three tips and provided a link to see all ten. The actual design of the email was also nice and light and had great flow.
The landing page also tied in nicely with the email design. One thing the landing page could have used: rollovers on the room images with product names/prices and the ability to link to those products.
