From: giggle Subject Line: more than just good looks
Date: Wednesday, May 5, 2010
Giggle does such consistently strong work with their email creative that I just wanted to give them a shoutout. While the color scheme on this one seems a little wonky (to my non-designer eyes - and probably because of the color of the stroller), their copy nails it. From the subject line to the headlines on their submessage three-pack, the copy is fun, playful and professional, and it all sounds like stuff you might hear one hip mom say to another while sipping lattes at the playground.
They use their submessages to offer stuff that could make the stroller in the hero even better. In past emails, I've even seen them show step-by-step instructions on stroller folding...which can be tricky (as a former nanny and user of many strollers, I confess that more than one stroller has outsmarted me).
Almost always, giggle's clean designs, clever copy and knack for tying their messages into one cohesive story makes their products seem like must-haves. Keep it up, giggle.
