From: TevaSubject Line: Last Chance for Free Shipping - Ends April 26th
Date: Monday, April 19, 2010
Is it just me, or does this email look really morbid? The dark shadow over the free shipping copy (in all caps), the dangling feet and the rope - is this a crime scene or a good offer? It kind of creeps me out. Did something bad happen to this man who didn't take advantage of the free shipping offer? Yikes. Okay, okay...I can gather that this man is rock-climbing, but I think Teva could've used a different image with the man's feet actually touching the rock.
Other than the image, there are other things bothering me with this email. I opened this in my Gmail account and was sad to see that the main CTAs and footer have broken away from the design a bit (maybe they're making a run for it). The navigation bar needs some work but really, the entire email just sends chills down my spine. I can see what Teva was going for - it's spring, it's time to get outdoors and enjoy this offer! But maybe next time, it'd be better to show something a bit more... lively?
