I Wouldn't Read This Entry

From: Moosejaw
Subject Line: I wouldn't look at this New Footwear email. We had to rush it.
Date: Thursday, March 25, 2010

I can't even handle how funny Moosejaw's emails are. While the design isn't always the greatest, the copy is cheeky and fun. The subject line for this email sucked me in. "I wouldn't look at this New Footwear email. We had to rush it." When someone tells you not to look at something, what do you do? You look at it, of course! I had to open up the email and check out what was inside.

The email itself had some pretty outrageous copy for email standards. I found myself reading every single line of copy, just to see what they were going to say next.

Some of my favorites:

"Scroll down...or don't" "Forward this email to a friend or enemy" "Voted best Rewards Program by my mom"

Half of the email isn't even about a product at all - it's a fabricated story on how the staff spent their spring equinox! Moosejaw's emails are refreshing and stand out against the status quo that's in my inbox. I find myself anxiously waiting for their next email. How many email campaigns can you say that about?