Subject Line: Earn Bonus Points When You Visit Our New Site
Date: Thursday, April 8, 2010
Disney Movie Rewards sent an email unveiling their new website design in a creative and compelling manner.
The offer: Earn 100 reward points by exploring our new website.
The rules: The CTA loads a PDF with "treasure hunt" instructions.
Each of the 5 steps earns you points while guiding you through the website, and providing incentive to do so.
I love this idea. Way to think outside the box, Disney Movie Rewards!

Comments
Love Disney
Posted by: Loretta Durbin | June 21, 2010 11:15 AM