From: DieselSubject Line: The exclusively limited Be Stupid t-shirts (hesitate and you are lost)
Date: Monday, March 15, 2010
Diesel always inspires me creatively with their great visuals and humorous, thought-provoking headlines. I usually enjoy their approach across all channels. So, when I signed up for their emails, I was curious to see what they would do, but more importantly, say.
I wasn't disappointed! Visually, I love that they have the model imagery flipped with the headline, overlaying the most direct message, "Buy now and enjoy a regret free life." Because they did this with such a cool looking creative, they can easily get away with being so cheeky. It's cool, witty, and very current.
Comments
Do you feel that it is the originality of rotating the image 90 degrees that makes the message seem whimsical, rather than arrogant?
I'm not disputing that it works, I'm just trying to figure out WHY it works...
Posted by: Brian S. Pauls | April 16, 2010 5:23 AM
How on earth did you sign up for the newsletter? Their site isn't too user-friendly (but I guess Diesel doesn't have to be, because it's Diesel).
Posted by: Anna | April 16, 2010 7:19 AM
I guess it comes down to taste... upon seeing this email, I thought it looked like it wasn't rendering correctly. 'Messy' seems to be what they were going for, though, and I wish I could see their results. :)
Another blog article was posted on this same piece over at The Email Wars, an interesting read:
http://theemailwars.com/2010/03/23/hot-mess-of-fun-or-social-media-in-email-fail/
Posted by: Celeste Odell | April 16, 2010 1:27 PM