|
|
|
|
|
|
|
From: Amazon.com & Netflix Subject Lines: Various Date: Friday, November 6, 2009 - Friday, March 12, 2010 If you're looking to increase user engagement & loyalty, personalization is sure to help. My advice: 1) Get creative. Think about what your subscriber would like to receive rather than what you want to send them. The more you know about your subscriber and use that information to target relevant messages, the more likely you are to hook that customer for the long haul. 2) Start a dialogue. Surveys are a great and easy way to find out what your subscribers are experiencing. If they report problems, work to correct them. 3) Seize the opportunity to add ratings and reviews to your website. They're sure to drive more traffic to your website. A good way to collect reviews: after a subscriber purchases a product, wait a few weeks (to give them time to test the product) and send them a friendly reminder to rate the product. Many people will be happy to share their good or bad experience. Two companies that I've noticed do an awesome job at personalization are Amazon.com and Netflix. Here are just a few examples of great personalization emails that they send: Amazon.com:
Netflix:
| ||
