From: Virgin America
Subject Line: Next up: Orlando
Date: Thursday, March 18, 2010
There are so many things I love about this email. Let's start with the subject line, Next up: Orlando. In just three words, Virgin America has told me that they've added a new route as well as what the new destination city is. Brilliant. Next let's talk about the clean and simple email design. The use of white makes it easy on the eyes. It's not cluttered. And everything is organized in a way that's easy to scan. Dreamy. Now onto the words. The copy is succinct and informative. Nothing is screaming at me (notice the lack of exclamation points!!!). And best of all, rather than take the boring route with a button that says "book a flight" they had some fun. "Grab a Seat" is the perfect example of how buttons can have some personality AND be directive at the same time. Another noteworthy addition is the juicy "Tweet This" button sitting front and center above the fold. I haven't seen anybody else do it quite like that. Clicking on the "Tweet this" button landed me right in my Twitter account with my tweet already populated for me. And it went a little something like this: @virginamerica Next Up: Orlando. Starting August 19, fly from San Francisco or Los Angeles. http://www.virginamerica.com/flights/orlando
