From: MAC Cosmetics OnlineSubject Line: Holiday gets naughty in The Baroque Boudoir
Preheader: Free Standard Shipping with any Purchase. Use Code BAROQUE
Date: November 24, 2009
In keeping with my current passion for preheaders, I've decided to start including the preheader copy along with the Subject Line with my posts (check it out above). See how there is a story there? They support each other as a subject line and preheader should.
On the creative front, how could I resist the subject line of this email? "Holiday gets naughty in The Baroque Boudoir." MAC emails are always so rich and sexy and flirty. They make me want to slip into heels for a girls' night out. Just wish that white type was easier to read because their copy is always spot-on. They also lose the power of their link at the bottom because it's the same white as the rest of the text. On first scan, I didn't even see it. One thing I can't figure out is why they send certain emails as text only, like this one , I get all their HTML, so it's not like I'm signed up for the text-only versions. It's a mystery.
