Mmm...Cozy.

From: Martin + Osa
Subject Line: All Sweaters 50% Off Now Through Sunday, December 6
Date: Thursday, December 03, 2009

After my recent post chiding Kohl's for its imprudent use of a brightly colored background, I thought I'd offer a more pleasant example. This email from Martin + Osa takes the same simple approach as Kohl's--solid background, large headline, one message--but look what a difference a little texture makes. Don't you love the subtle sweater pattern? A well-done and simple photograph like this turns an otherwise rote email into something special by introducing a sensory aspect. As an added bonus, it's a perfect way to get more mileage out of your creative. In this case, that pretty orange isn't just a nice background; it actually echoes the message of the email.