Subject Line: Read the Research Report
From: Smith-Harmon, a Responsys Company
Date: November 19. 2009
As the number of marketing channels continues to grow, integrating campaigns across those channels becomes even more important-especially if you want to have significant reach and impact. Chad White educates us on the ins and outs of putting best practices to work with his latest research report-The Retail Email Guide to Multichannel Engagement: How Email Marketing Drives Interest in Other Sales and Marketing Channels.
Packed with facts, stats and samples, this comprehensive guide examines the ways that email marketing plays a key role in planning and executing multichannel strategies. It highlights tactics and standout examples of retailers using email to promote social media, mobile, stores, direct mail, online, and TV and online video.
Check out an excerpt from the report:
"Email is dead." It's a refrain that email marketers have heard many times in recent years. Many pundits have gleefully declared that RSS, then SMS, and then social networks would replace email as the preeminent digital communications technology. But rather than being email-killers, all of those channels have been used in combination with email marketing.
Ready to dig in? Download the free reporlet now.
From: Smith-Harmon, a Responsys Company
Date: November 19. 2009
As the number of marketing channels continues to grow, integrating campaigns across those channels becomes even more important-especially if you want to have significant reach and impact. Chad White educates us on the ins and outs of putting best practices to work with his latest research report-The Retail Email Guide to Multichannel Engagement: How Email Marketing Drives Interest in Other Sales and Marketing Channels.
Packed with facts, stats and samples, this comprehensive guide examines the ways that email marketing plays a key role in planning and executing multichannel strategies. It highlights tactics and standout examples of retailers using email to promote social media, mobile, stores, direct mail, online, and TV and online video.
Check out an excerpt from the report:
"Email is dead." It's a refrain that email marketers have heard many times in recent years. Many pundits have gleefully declared that RSS, then SMS, and then social networks would replace email as the preeminent digital communications technology. But rather than being email-killers, all of those channels have been used in combination with email marketing.
Ready to dig in? Download the free reporlet now.
