From: Cubs.com ShopSubject Line: Get started early! Shop our Gift Finder
Date: Tuesday, November 3, 2009
During baseball season Cubs.com will send quite a few emails to allow the ultimate fan the opportunity to purchase apparel, tickets and gifts. They also let the fan know about changes to the roster as well as the latest stats. With the Cubs clearly not making it to the World Series for yet another year (sigh), I found it delightful and yet painful to open this email I received today. It is holiday season, and I know that regardless of the Cubs' performance my father will enjoy any holiday gift smothered in Cubs logos. Who can resist the underdog spirit of the little bear?
After spending a few seconds scrolling down the email I see they have a Gift Finder, which peaks my interest and makes me click their CTA of Shop Now! The website and the email supply me with the same visual image to assure me that I am being led in the right direction.
I am new to using Gift Finder this season and am excited to see what products get pulled and how. Kudos to Cubs and MLB for creating the Gift Finder and letting me know this technology exists via email. Typically I fall into a rut of only viewing Tees or Caps, but now a bunch of additional accessory items have been brought to my attention. The Gift Finder allows you to narrow down products based on recipient, price, category and personality. Now all I need to figure out is if my ol' man should be considered The Rookie Sensation or The Home Team Manager.
