From: EtsySubject Line: Etsy Finds: Trick or Treat
Date: Tuesday, November 3, 2009
Etsy.com is a bastion of offbeat, cool-girl style, so it's no wonder they put the "personal picks" trend to such good use. In this email, part of the Etsy Finds series, Christine, an Etsy seller and blogger, handpicks her faves for Halloween.
What makes this email stand out from others like it is the way Christine's personality is emphasized: she's perfectly Etsy-esque, but she's real--she likes pranks, she has a weird mom, and she's discovering new things on Etsy every day, just like the rest of us.
Everyone seems to agree that putting a human face to your brand is a smart idea, and it's one we've written about several times on this blog. Etsy puts a twist on this concept by using the perspective of a seller, rather than a more formal spokesperson, which ultimately synthesizes two lovely trends in one EDM--personal picks and reader reviews. The result is a friendly, intimate conversation with Christine, and it makes me want to find out what other Etsy treasures she might uncover.
My lone complaint about this email is that I received it much too late. I received this Halloween-themed newsletter on Halloween--why would I order any of this stuff now? The sloppy timing of this mars what is otherwise a very charming email.
