Make Me an Offer I Mostly Can't Refuse

From: Boden
Subject Line: Open me, I expire on Thursday! This Boden offer won't last.
Date: Tuesday, September 8, 2009

Just when I thought I could resist the temptation of spending money, bam, there was an offer I couldn't refuse - almost.

First, the subject line told me exactly what I needed to do, open the email. Second, it clearly stated when the offer expired. Third, the SL told me that I needed to jump on this deal now. When I opened the email, dogs greeted me. Each dog was labeled with the day-of-the-week and showed a percentage off. As a dog-lover, this creative pulled me in, although Boden apparel has nothing to do with pets.

I'm not a designer, but an essential part was missing. I clicked through the hotlinked email and it took me to the home page instead of a landing page with similar creative. I love a great offer, but a seamless email to website experience is just as important.

Cat lovers, what does this email do for you? Hopefully the offer is compelling enough to bypass the canines and get straight to the apparel.