From: Apple Business University VillageSubject Line: Snow Leopard Event at the Apple Store
Date: Thursday, September 17, 2009
This message is interesting to me for two reasons. No, three:
(1) I like that it's addressed to me as a business owner. Wow - the folks over at Apple know me after I spent tens of thousands of dollars on computers at their store with the sad little 5% discount they give high-volume business purchasers! No, but seriously, I appreciate being spoken to in a way that's relevant to me.
(2) This message is really skinny. The main letter body is just 382 pixels wide. I'm thinking it's because it's going to me - a business person - who they are assuming has an iPhone and checks their email on it. I'm imagining that they designed for the iPhone screen. What do you think? That's pretty cool.
(3) If I could be any animal, I would be a Snow Leopard, hands-down. "...Powerful and refined...?" That's a kick-ass animal.
Comments
Your comment about being the message possibly being designed for an iPhone/mobile phone caught my eye - that's an excellent point to remember.
And as far as cool animals go, my pick handsdown is the wolf. But I'll admit - Snow Leopards are right up there. :)
Posted by: Barbara Ling, Virtual Coach | September 27, 2009 5:35 AM
I'm surprised more messages (especially those directed at creative agencies) are not designed for iPhone screens. Everyone in the advertising/creative world is on Macs right? Hence I would assume a great majority of them are also on iPhones?
I use a Blackberry so I don't know how often messages come through that appear to be designed for the iPhone screen. Is Apple the only company *smart enough to be doing this? (*I hesitate calling them 'smart' if it has taken them this long to format emails this way).
Snow Leopards are so kick-ass. If you get a chance, check out the Discovery Channel's Planet Earth Documentary - INCREDIBLE footage of a snow leopard. In fact I think it's first and only time ever footage of a snow leopard has been taken. It's kind of awesome.
Posted by: Jen Luna | October 6, 2009 11:15 AM