From: BananaRepublic.comSubject Line: Save up to $500. Online Only.
Date: Thursday, July 9, 2009
I'd be curious to know how this Email worked for BR. While I love a good mystery, this just seems a little strange to me. At first glance, it was certainly compelling and maybe it could be an interesting marketing ploy, however, I personally didn't feel compelled to load up my shopping cart with stuff to find out what my Mystery Savings would be. Instead, it did leave me wondering about many other questions: Would I have been satisfied, or disappointed, with the deduction? How were the Mystery Savings determined? By a set percentage? Increasing (ie, the more you buy, the more you save) percentages? Totally random? Past frequency?
Any thoughts? Does anyone have inside info on how well this campaign performed? :)
