From: Buckle
Subject Line: As Seen In...
Date: Thursday, August 27, 2009
From: Express
Subject Line: Weekend Ready!
Date: Friday, August 28, 2009
From: Sur La Table
Subject Line: We're on TV (Hi Mom!)
Date: Thursday, April 2, 2009
I've recently noticed brands taking the opportunity to promote their popularity by flaunting the "As Seen In" angle. I find the idea compelling - it's cool to see that the brand is established, can be trusted and is well-known/recognized by the general public. I mean, why do most girls' buy Coach purses if not because of the popular reputation? Other ways to achieve this same goal might be star ratings (with more than 10 reviews), TV video ads or even an image of a celebrity wearing/using the product.
It also creates a cross-channel experience for those who have seen the product elsewhere. I also have to say I love the Sur La Table subject line addition of "(Hi Mom!)." :)
