Christmas in July

From: Things Remembered
Subject Line: First Look!
New Holiday Gifts
Date: Saturday, July 25, 2009

From: Solutions
Subject Line: Yes, Virginia, it IS Christmas in July! Shop now
Date: Saturday, July 25, 2009























Wow, that time already?! A few retailers are already getting a head-start on the Christmas email rush!

Is it too early? One one hand, you can find great deals, beat the store crowds, and not worry about rush shipping charges. On the other hand, I find it a bit hard to think about Christmas in 100 degree weather - wouldn't a Halloween message be more appropriate at this time? Share your thoughts: When do you think is the appropriate time to begin holiday messaging?

When you're ready to join the Christmas bandwagon, make sure to check out Chad White's "2009 Retail Email Guide to the Holiday Season," scheduled for release in mid-August at his Retail Email Blog.