From: VeerSubject Line: Special Offer: Ask for a deal in June, you'll get one
Date: Tuesday, June 2, 2009
The subject line in this email from Veer does a great job of sticking out amongst the clutter of my inbox. How can you not open an email that says "ask for a deal" and "you'll get one" - if only out of curiousity!?
It's the subject line and primary message working in tandem that make this message stand out. At at time when most subject lines offer a combination of free shipping and a discount to try and get you to open the email, Veer uses a more compelling hook to tap into the relevancy of the current economic climate.
The email itself is a best practice example of simplicity and creative. While the hero image could have been a little shorter to allow the HTML text below it to show up above the fold, it looks great and is clearly on-brand with Veer who have established a great reputation for beautiful imagery.
