Breaking the Grid

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From: Pumpkin Patch USA
Subject Line: up to 50% off summer must haves, in store & online
Date: Wednesday, May 27, 2009

From: Gymboree
Subject Line: New For You This Summer! Fresh Styles & Further Savings
Date: Tuesday, May 26, 2009

From: Sur La Table
Subject Line: Top Tools for the Grill - Shipped Free
Date: Friday, May 22, 2009

From: Shutterfly
Subject Line: Knock Dad's socks off and save 25%.
Date:Thursday, May 21, 2009

From: Endless.com
Subject Line: Last Minute Weekend Plans? We've Got Free Overnight Shipping
Date: Thursday, May 21, 2009

From: Naturalizer
Subject Line: Summer Sandals Starting at Only $39.99
Date: Thursday, May 21, 2009

Conforming to a grid template has its advantages: availability for dynamic product images, speedy production time, brand consistency, etc. But try to throw in a wild card once in a while to keep subscribers from getting bored and to grab their attention. Here are a few ideas: spice up your emails with overlapping & angled images.


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