Unusual Cross Promotion Combo: Stay Now, Rock Later

From: Starwood Preferred Guest
Subject Line: Rock Your Summer with Concert Tickets from SPG
Date: May 27, 2009

Is it me, or is this a weird pairing? I wonder if I was "picked from the crowd" because I happen to subscribe to both Live Nation and Starwood Preferred Guest emails. I pretty much subscribe to both of them since I am an Email Marketer, but the last concert I saw was Prince back in 2001 (back before Live Nation was even around!) and I've only been to a Starwood Hotel once (when friends of the family had booked an extra room and gave it to us for free). My point is, that I personally don't really fit into either demographic, and I have a hard time visualizing people who are in the Luxury Hotel and Rock Concert markets concurrently: "Hey honey! Let's stay at the St. Regis and then we can go see The New Kids on the Block for FREE!". Thoughts anyone?