Stacking It Up

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From: Barnes & Noble
Subject Line: This Week -- Coupons, Michael J. Fox, New B&N Recommends Selections, More
Date: Tuesday, March 31, 2009

From: Express
Subject Line: Shop Our Hot List Favorite V-Neck Tee! + Take An Additional 20% Off Clearance!
Date: Monday, April 27, 2009

Here are 2 examples with the "stacking syndrome." Placing multiple full-width messages can make the design feel overwhelming, take away the "flow", and can even make the message feel unfinished. I suggest adding a side rail to break up the content.


From: Endless.com
Subject Line: Top Trend Update, Overnight & Return Shipping on Us
Date: Thursday, March 26, 2009

Here is a good example of a well-executed right rail from Endless.com.

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