From: Safeway
Subject Line: LYLA, your top 4 Club Card Specials plus Big Savings inside!
Date: Thursday, May 14, 2009
A while back (Thanksgiving 2008), I got mad at Safeway.com - they charged me for about $50 worth of stuff that did not arrive with my order, and then it took me the hassle of at least 6 phone calls to make sure that my account was properly credited. I've been boycotting them ever since, but I've really cut off my nose to spite my face... having your groceries delivered right to your front door is an awesome thing - especially when the alternative is schlepping two toddlers to the grocery store and then parking the car back home and getting the kids and the groceries up two flights of stairs in an urban environment. OK, that's enough about my self-imposed hardships of city living. :)
This Email got my attention with the headline addressed just to me! I got my hopes up perhaps a little too high... with "LYLA, your top 4 Club Card Specials plus Big Savings inside!", I thought maybe they had been tracking my orders and really knew my top 4 Club Card Specials: Huggies, Goldfish Crackers, Cheerios and Fig Newtons. (Of the 4 they listed, I've only ever bought, or would buy the cherries). So I'll give them credit for the personalized headline, but overall the Email could have been better if it were dynamic with products I have purchased in the past and if it were addressed to me directly instead of "Dear Club Card Member".
Date: Thursday, May 14, 2009
A while back (Thanksgiving 2008), I got mad at Safeway.com - they charged me for about $50 worth of stuff that did not arrive with my order, and then it took me the hassle of at least 6 phone calls to make sure that my account was properly credited. I've been boycotting them ever since, but I've really cut off my nose to spite my face... having your groceries delivered right to your front door is an awesome thing - especially when the alternative is schlepping two toddlers to the grocery store and then parking the car back home and getting the kids and the groceries up two flights of stairs in an urban environment. OK, that's enough about my self-imposed hardships of city living. :)
This Email got my attention with the headline addressed just to me! I got my hopes up perhaps a little too high... with "LYLA, your top 4 Club Card Specials plus Big Savings inside!", I thought maybe they had been tracking my orders and really knew my top 4 Club Card Specials: Huggies, Goldfish Crackers, Cheerios and Fig Newtons. (Of the 4 they listed, I've only ever bought, or would buy the cherries). So I'll give them credit for the personalized headline, but overall the Email could have been better if it were dynamic with products I have purchased in the past and if it were addressed to me directly instead of "Dear Club Card Member".
