From: Let's Not Motor Day: Friday June 5Subject Line: MINIUSA
Date: Friday, May 22, 2009
Two little surprises in one MINI email:
(1) The preheader link -- "Having trouble viewing this email? Click here to view it in your browser." -- opens the full MINI website with the email itself in a smaller pop-up window. I like this idea. It allows us to both view the email and engage with the entire website, should we choose. I'm surprised I haven't seen this before; it makes so much sense. Thoughts?
(2) MINI has personality, down to the unsubscribe copy: "If these emails are boring you and you don't mind missing out on all the lip-smackin' stuff we'll be sending in the future, simply send a message to unsubscribe@insiders.miniusa.com and include "Unsubscribe" and your favorite fruit in the subject field." Cute, right? I honestly think that the favorite fruit piece might make someone chuckle enough to cause them to consider not unsubscribing!
Comments
It is sarcastic, isn't it?
1. And about opening the website: if you don't use javascript (and in email you should not use javascript) you have no control on the size of the window that is opened. So it simply is a link to their website and not to the web version of the newsletter. So this means that they think this email is simply a link to their website and there is no more useful content than what they have in homepage... weird.
2. Since when asking people to write an email to a specific address with a specific Subject to unsubscribe is cool? It's so XX century ;-) People wants to clic, once, and be unsubscribed easily.
Sending an email too much times do not work because people received the message to a different address from the one they use to write new messages, or they received as an alias/redirect.
Posted by: Stefano Bagnara | May 22, 2009 10:24 AM
1) "Favorite fruit" this could mean many different things, none of them relevant to the matter at hand
2) Agree with my italian brother, manually send an email to unsubscribe? We're talking about at 30k purchase here; does "lip-smacking" really entice you to make the trip to the dealership?
3) I don't like the brand attitude. Mini is owned by BMW, the ultimate driving machine. I think they are confusing VW bug owners with Mini owners.
Posted by: Stephen M | May 26, 2009 11:57 AM
I love your blog. Thanks Smith Harmon!
Posted by: Emailista | May 28, 2009 5:33 PM