From: Bose Subject: Enjoy your tax refund with Bose sound
Sent: Monday, March 24, 2008
Around this time last year I signed up to hear from Bose. They would email me about twice a month, they had a surprisingly dated look for an electronics company, but it was never anything to write home about... until now.
Today I received this email:
From: Bose
Subject: Select offers end March 31, 2009
Sent: Monday, March 23, 2009
I have to admit, it was nothing other than sexy! (I realize this puts my inner email geekiness on display). They are using their product imagery in a really avant garde way. The tight crop on that speaker thing makes for a great background texture for their headline. And I'm a sucker for the cyan/gray/white combo.
Their product grid sits nicely in the white boxes, and they get quite a bit of product information in there without it feeling too crowded. I'm even into the changes they've made to their preheader!
There are a couple spots where they could be using html text instead of graphic text, like the headline and on their buttons. (Especially since their buttons are using an html font anyway).
Recent stats are showing that effective email marketing is more important than ever.* So why not spend some time really evaluating the creative aspect of your program and give it a face lift? It's our duty to make the world a better looking place, especially the inbox :)
* Why Email Matters More Than Ever by Jeanne Jennings, ClickZ
