From: Lisa HarmonSubject Line: EEC09: Email Creative Fight Night Presentation Now Available!
Date: Thursday, February 12, 2009
From Left to Right: Sam White of eROI, Lisa Harmon of Smith-Harmon, Julian Scott of Responsys, Mike Corak of Mighty Interactive
For those of you who didn't make it to EEC09, grab your ringside seat to see the blow-by-blow of a knockout session - Email Creative Fight Night: Agency vs. Agency vs. Agency. Responsys, eROI and Mighty Interactive squared off to redesign three emails chosen by EEC Evolution Conference attendees. One rep from each agency showed off their skills and presented the redesigns to the crowd. Each round had a winner, and the Heavyweight Champ of Email was revelealed. I acted as ringside judge and moderator, and shared a few one-two design punches of my own. The gloves are off!
Check out the PowerPoint presentation here >
Watch round 1 >
Watch round 2 >
Watch round 3 >
Comments
Lisa, thanks for posting these videos and the PowerPoint presentation. It's very appreciated for those of us that did not attend. Who were the winners for each round and the Heavyweight Champ? They weren't shown in the videos or PPT. Thanks!
Posted by: Tim Siukola | February 13, 2009 6:41 AM
Tim, eROI took Round 1, but Mighty Interactive won out Rounds 2 and 3, making them the heavyweight champions :)!
Posted by: Lisa Harmon | February 13, 2009 9:45 AM
Thanks for posting these! This is a great exercise - I'm going to try it with our internal creative team.
Posted by: Anonymous | February 17, 2009 12:09 PM