From: Smith-Harmon
Subject Line: Holiday Retail Email Volume Sets Record
Date: January 15, 2009
The holidays may be over for regular folk, but for us email marketers, not so much. We're still culling through all the data to get a detailed view of the '08 holiday stats and facts. Thanks to our resident research expert, Chad White, we now have a new FREE reportlet to help us sort through the mountain of numbers and focus on the biggest stories.
Check out some of the stats he's uncovered:
Retailers ratcheted up their send volumes by 43% during the holiday email season
Retailers sent approximately 3.9 promotional emails during the week of Dec. 19
The Retail Email Index was up 15% year-over-year during the holiday email season
This season, 15% of retailers more than doubled their email output
And that's just the short of it. Chad goes into great detail to explain the results of the holiday email hoopla that sent retail email volume through the roof. This 6-page reportlet discusses trends around the overall frequency increases during the holidays, the breakdown of weekly holiday vs. pre-holiday send volumes, and the impact of pre-holiday frequencies on holiday frequencies.
Ready to dig into the data? Download the free reportlet now.
Subject Line: Holiday Retail Email Volume Sets Record
Date: January 15, 2009
The holidays may be over for regular folk, but for us email marketers, not so much. We're still culling through all the data to get a detailed view of the '08 holiday stats and facts. Thanks to our resident research expert, Chad White, we now have a new FREE reportlet to help us sort through the mountain of numbers and focus on the biggest stories.
Check out some of the stats he's uncovered:
Retailers ratcheted up their send volumes by 43% during the holiday email season
Retailers sent approximately 3.9 promotional emails during the week of Dec. 19
The Retail Email Index was up 15% year-over-year during the holiday email season
This season, 15% of retailers more than doubled their email output
And that's just the short of it. Chad goes into great detail to explain the results of the holiday email hoopla that sent retail email volume through the roof. This 6-page reportlet discusses trends around the overall frequency increases during the holidays, the breakdown of weekly holiday vs. pre-holiday send volumes, and the impact of pre-holiday frequencies on holiday frequencies.
Ready to dig into the data? Download the free reportlet now.
